How to Maximize 3D Rendering to Market Your Business

How to Maximize 3D Rendering to Market Your Business 

Real-estate and architecture firms need strong visuals to market themselves. While the quality of images has improved over the years, the advent of 3D rendering allowed them to go one step further. 

3D rendering is the process of converting 2D images to a 3D model using computer software. These renders allow the customers to ‘walk around' and get a good look and feel of a property from any angle. 3D rendering in architecture allows the companies to show a realistic image of a space. 3D rendering service allows you to do:

  • 3D interior rendering- highlighting the layout of the inside of a property, furniture, dimensions, textures, décor, building materials, etc. 
  • 3D exterior rendering- showing the exterior of the property along with its surroundings. 

 Here are 5 Ways to Leverage 3D Rendering for Marketing Purposes

WEBSITES

Virtual walkthroughs of real estate on company websites are becoming the norm with 3D rendering. People can experience the interiors and exteriors of any property by rotating the designs and zooming in on the details. You can even give them the option to experiment with décor. 3D real estate rendering also impacts SEO positively. When the customers click on the renders, the website will get more traffic, thus boosting your search ranking. 

BLOGS

Blogs are a great marketing platform to generate leads. By boosting its visibility, you can attract more clients and convert them. Architecture is a very visual medium and 2D images can’t always do justice to your designs. Incorporating 3D architectural rendering on your blog will give your customers a better glimpse into your designs, thus generating more leads. 

SOCIAL MEDIA 

Uploading 3D renders on Facebook and Instagram will grab the customers’ eyeballs and double up as digital ads. The best part of social media is that the online audience can digitally share your content. The renders of your architectural designs could be seen by people beyond your target audience. This translates to boosted leads. 

NEWSLETTER + EMAIL

Email marketing can generate great results but you need to stand apart from the crowd. Go beyond creative visuals and smart text with 3D rendering. People will be more likely to engage with the newsletter if it promises concepts like ‘virtual tours. You will get a higher engagement, click-through rate, and increased conversions.

TRADE SHOWS

Trade shows are places you can market your business to the right people. This is where you can make the maximum impact since you interact with potential leads in person. So, don’t rely on PowerPoint or drab images to showcase your designs. 

You can generate interest and excitement through 3D renders. You can engage customers by letting them change décor and visualize the space exactly the way they want. 

Make it easier for your customers to visualize a space rather than making them imagine it and hoping they understand your vision. 3D rendering can be deployed as a great marketing tool that results in higher leads and conversions. Try it out and give your business a huge competitive advantage

Author Bio: Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He's your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.

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